Kids Look to Being YouTube Superstars as a Career Choice
My husband and I have been talking about how to prepare our child for the workforce 2024 and beyond. We’ve talked about the importance of learning code, Mandarin Chinese, and lots of other things.
I observe my kid and his friends media consumption habits which are A LOT different than mine ever was. I’m also known to ask a kid what they want to be when they grow up and I hear a lot of engineers, YouTube Superstars (really!), marketing execs, etc.. When did YouTube Superstar become a vocation?
The article below hit home for me.
Alexa, How Do I Go Viral?
- by Joe Mandese@mp_joemandese, September 28, 2016, 12:11 PM
To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote involving his children, a four-year-old and a six-year-old, who produce and post videos online each day.
That’s not the game-changing part, Roter told the OMMA Video “Social Media Gains” panel attendees this morning, it’s that, “Every day they’re asking if their videos went viral.”
The fact that four- and six-year-olds are that marketing and media metric savvy is telling, but even more telling is what Roter shared next.
Recently, one of his children said she didn’t want to go to school that day, because, “‘I can ask Alexa and find out everything.’
“It’s a very different world we live in,” he concluded.
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